![]() It showed children being burned by napalm and people in villages massacred. It led to open criticism of Johnson - "Hey, Hey, LBJ, how many kids did you kill today". As more and more soldiers returned in body bags or were considered to be on drugs, public opinion turned. ![]() This was the first televised war and American people werehorrified at the barbaric nature of American attacks an example being My Lai. The policy of search and destroy, bombing and the use of chemical weapons failed and Johnson changed the policy after the Tet Offensive as he realised the war could not be won militarily. Whilst they were quickly able to regain control they used enormous amounts of artillery and air power. 'In 1967 'Life Magazine' calculated it cost $400,000 for each Vietcong guerrilla killed. This huge spending meant cutbacks in spending on social reform. There were nearly 500,000 troops in Vietnam and America was spending between $20 to $30 billion a year yet little impression was being made and the Vietcong were able to launch major offensives. The cost of war was highlighted by 'The Tet Offensive.
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